Shopu is not an ordinary shop. Based on the desire to communicate the work of artists and craftsmen, it includes a series of objects from Japan, mixing design, art and crafts. Bound by their simplicity and functionality, these everyday objects define the "simply beautiful". This creative concept is what the Japanese call "Mingei" and thus evoke "natural, sincere, safe, simple".

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Elle Decoration UK - June 2015

 

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